'Beep-beep, beep-beep', I got a text message on my phone as soon as I woke up in my bed. It was DHL Express saying that they would be delivering a package for me somewhere between 4 and 6 PM late afternoon. Having followed the tracking number yesterday, I was pretty sure that this would the package from Oberkochen Germany that I had been waiting for so badly. But as always, I would need to go to work before I could receive it later on.
The work was pretty bad as I just couldn't concentrate on it; I knew the package was somewhere there inside a delivery van circling around town. The relevant questions were: could I leave the work early enough to pick up the package and would the delivery guy be on time? Quite possible yes for both of them, if there would not be any last minute issues, but I've experienced cases where DHL delivery have just missed my package. Better not to happen this time, I thought.
I finally gave up at 3.30 PM and left work as I couldn't concentrate on it anyway. One more hour of waiting at home when the door bell finally rang and a young boy with a cap hat delivered the goods. And there it was, a cardboard box with delivery papers glued on top of it. Someone would say that it was a pretty regular looking brown cardboard box, but the papers said 'Sender: Carl Zeiss AG, Oberkochen Germany' and to me it was just like shining box from heaven as I knew it would be the new ZEISS Batis 2/40 CF.
When I get a new lens I usually prefer to open up the box in some meaningful place for photography. Sure, it would have been tempting to open it up right away at home, but I've shot too many 'first shots' with mugs on a kitchen table, computer keyboards and kids toys. So, I'd rather take the first shots somewhere at the open space to get more feeling of the new lens. Luckily there was a beautiful evening coming so I could head to local lakeshore to unwrap my very special box I had been waiting for so long. But before that I – of course – had to do all the family stuff first.
I know what you must be thinking. 'How come this guy can already have the new ZEISS Batis 2/40 CF as the actual product isn't even shipping yet?' The answer is that I have some good friends at ZEISS HQ (I've been working with them before) and they agreed that I could get my own copy a bit ahead if I would do something useful with it within the window of opportunity this gives me. And being a long time ZEISS fan, how could I say no to perhaps the most anticipated Batis lens yet.
So, the question was: how should I take advantage of this unique opportunity? Having thought a few alternatives, I finally decided to create a micro blog for the next thirty days as I 'break in' the new Batis 2/40 CF – figuratively speaking of course! In other words, during the next thirty days I'm going to update this blog every day with a new picture and story. Let's see how long can I keep up with this pace and will I reach the target of 30 blog posts without coughing (to be honest, I've got a little buffer here to come up with better pictures and more thoughtful writings, so I'm kind of hoping to manage it some way or another).
Yeah, I know. It sounds really odd for me too that I have perhaps one of the first Batis 2/40 CF's and I'm going to tell the world about it. Any pressure on my shoulders? Nah, it's just couple of thousand photographers and other ZEISS fans out there, many of them more experienced than I'm ever going to be. If I screw this up, at least it will be a project to remember. But I guess it's a minor problem compared to my enthusiasm to test drive the new Batis 2/40 CF!
So, with this blog I'm going to share my first hand experiences with the Batis 2/40 and use it in my personal photography. Since I'm not a professional Youtube reviewer or similar – more of a regular end user and enthusiast really – this will be a quite personal take with the Batis, but I hope to throw in some creative pictures as well. In addition, I plan to check out the optical performance in detail as well contemplate on the Batis concept in general. Inspiration and vision are important concepts in my photography, so I'm probably going to write something about them as well. In short, this blog is going to be 'a thirty days Batis adventure' and 'a kind of a personal photography scrapbook with a creative touch'.
As always ZEISS expects me to write a honest user experience as they believe it will give the best public exposure for their products (they already have the real marketing sorted out by experts and ambassadors). They've introduced me to their own marketing schemes and I kind of know what they think, but I'm free to explore the lens from my own perspective. Therefore, everything I write about the new Batis 2/40 CF and other ZEISS lenses are my own interpretations and do not represent ZEISS's official statements or marketing (this is something I need to mention and you will find it from the 'about' page too).
All in all, I want to make this blog meaningful for all of those who are like me excited about the new ZEISS Batis 2/40 CF. Let's see what I can come up by tomorrow!